Hi, we are looking to compile customer live cycle statistics to establish number and % of the customer base who have made payment and renewed the service: 10+ times, 8-10 times, 6-8 times, 3-5 times, less than 3 times. We are using prepaid as billing type for the services.
Thank You
Customer life cycle statistics track key metrics such as:
- Customer Acquisition Cost (CAC)– Cost to acquire a customer.
- Customer Retention Rate – Percentage of customers who continue buying.
- Customer Lifetime Value (CLV) – Total revenue a customer generates.
- Churn Rate – Percentage of customers lost over time.
- Average Order Value (AOV)– Average amount spent per order.
- Time to First Purchase – Time taken to make the first purchase.
These help businesses understand and improve customer engagement and profitability.